When someone mentions a coffee shop or restaurant they think of the patron selling coffee and not the decor. The same can be said when someone mentions a chiropractor or massage therapist. People gravitate towards the type of person that they like or suspects the type of person they believe will be good for them. It should be the same way with a marketing plan. Marketing is perhaps one of the most important processes given all due time and effort to a business. A plan for what marketing processes you have implemented and how they are working could give you a better perspective of the effectiveness of your marketing efforts.
It is not uncommon for a company to never have found the right marketing plan, “could I do it differently,” could they have.
In this tough economy, when starting your business it is crucial to make sure you are prepared to be open for business. With this plan, it can help prevent this by sticking to your company’s core services and ensure that your passion is passed on to the new customers. Of course it is important that you are passionate about your product but deep down you know most people would not even be that interested in your product.
If you have not done particular marketing before or if you are not sure what to begin with it may be a good idea to begin a marketing plan template. A template is a guide to help outline what you should include in a marketing plan. This is especially a beneficial tool for start-up businesses or companies that are struggling to find that perfect product to land that big deal. Using a template will help clarify how to market to your prospect target and be sure you get the most bang for your marketing buck.
A template should include seven components of marketing namely:
- Target Market
- Competitor Analysis & Segmentation
- Product Presentation & Marketing Strategy
- Public Relations
- Legal
- Sales & Marketing
- Financial Success Plan
The first five components should be especially completed and completed by a trained marketing professional. Since so much is riding on this, they are the highest priority position. This would be your General Marketing Professional, Marketing Manager or the person who has the briefs and the responsibility of expanding the business. If someone Spice up your marketing you need a marketing plan.
No plan is perfect and even after completing the first step, it is always a good idea to continue to evaluate ways to change the plan. Since so much is riding on this, it is the most priority position.
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Depending on location and the time of the year, it could be beneficial to have a marketing plan at different times of the year. During spring when the population increases are the best time to get started. During the summer when the population decreases, it makes little or no sense to have a plan in place. If your product is seasonal this is great with an additional goal to promote the product for a specific time of year.
Businesses that are first starting up to a point doing work with a very brief marketing plan should be the focus of determining the success of their marketing efforts at the beginning. However by this time it can be worth the investment to have a formal plan. Also, if a marketing plan is added to the financial plan you can more easily determine the financials of the business.